⚠️ This article is specifically meant for the Account Admin. Sub-users within any account will not have access to the Users, Integrations, or Subscriptions tabs.

What is GTM?

Google Tag Manager (GTM) is a free tool that helps you manage and deploy marketing tags (like tracking codes or pixels) on your website or app without needing to modify the code directly.

It provides a user-friendly interface where you can add, edit, or remove tags, set up triggers to control when the tags fire, and organize them efficiently.

This makes it easier to track user behavior, measure performance, and integrate with analytics and advertising platforms, all while reducing the need for constant developer support.

How can I use GTM with Safari Portal?

• Navigate to your Account Settings by clicking the triangle next to your initial in the top right corner of your dashboard
• Scroll to the bottom of the Company Settings tab and locate the Google Tag Manager (GTM) section
• Enter this ID, which looks something like **GTM-XXXXXX** and click Save
• • This enables you to use Google Tag Manager as a gateway to integrate other analytics tools, like HotJar.
    
    

Doing this lets you track and analyze how clients interact with your Safari Portal documents.

To learn more about Google Tag Manager, visit the official Google Tag Manager Help Center, where you'll find guides, tutorials, and troubleshooting tips.