🎬  Missed Our Thursday Webinar?

Don't worry! Watch it below🌟

🚀 Pro Tip: All of our webinars are available via the Help Center in the Webinar Library section.

🎧 Tip: Turn on subtitles using the gear icon (⚙️) in the video player.

Quick Takeaways

• In this webinar, the Safari Portal team shared new platform updates, including Dashboard filters, customizable form submission pages, enhanced contact smart fields, and a preview of upcoming Travel Dashboards, followed by a guest session from Guest Marketing on travel marketing strategy fundamentals.
• New Dashboard filters now allow users to organize Files by owner, sales consultant, partner agent, supplier, trip leader, tags, travel dates, trip type, travel region, channel, and more — making it easier to segment and report on different areas of the business.
• The new Calendar view provides a centralized timeline for tasks, payments, and client travel activity, with customizable filters for completed tasks, upcoming items, and Itinerary events across all Files.
• Expanded File information fields now play a larger role in reporting and automation. Users are encouraged to consistently complete fields like trip source, trip type, region, and channel to unlock more detailed business insights and future reporting capabilities.
• UK-based operators can now track ATOL or ABTA bonding directly within Files, and Safari Portal will automatically pull the correct bonding license information into invoices when invoicing tools are used.
• New form submission pages allow businesses to fully customize what clients see after submitting a form, including adding text, buttons, links to additional forms, or custom URLs for smoother guest workflows.
• Safari Portal also introduced expanded contact smart fields, including alternate addresses, nationality, gender, height, marketing opt-ins, and upcoming loyalty number and travel preference fields that sync automatically from forms into contact profiles.
• Custom forms can currently be embedded into Guest Portals using Content Pages, while the upcoming Travel Dashboards feature is expected to provide a more flexible next-generation replacement for Guest Portals.
• Guest Marketing emphasized the importance of brand consistency across proposals, websites, emails, and social media, encouraging travel businesses to focus on clear brand pillars, consistent visuals, and a unified tone of voice to build trust and recognition.
• Katy Sale from Guest Marketing recommended focusing marketing efforts on one or two core channels for at least 90 days, highlighted email marketing as a powerful low-maintenance retention tool, and stressed the growing importance of authoritative travel content for SEO and AI-driven search visibility.

📌 Check out Guest Marketing and keep an eye on our Notice Board for new and upcoming releases!