🎬  Missed Our Thursday Webinar?

Don't worry! Watch it below🌟

🚀 Pro Tip: All of our mini-training sessions are available via the Help Center in the Webinar Library section.

Quick Takeaways

• In this webinar, Sarah and guest host Mindy Harris from Vineyard Global explored how to get the most value out of a PR program in the luxury and adventure travel industry.
• PR helps build brand awareness and credibility by securing media coverage in outlets like magazines, newspapers, podcasts, and television.
• Consistent PR exposure can lead to stronger brand recognition and increased direct and trade sales.
• Media coverage, especially from high-authority digital outlets, can significantly boost SEO through valuable backlinks.
• PR often brings added value in the form of professional photography and content from press trips, which can be reused in marketing.
• Choosing the right PR agency means looking at case studies, media relationships, and who will actually manage your account.
• Strong journalist relationships can make or break coverage opportunities. Journalists often prioritize the publicist over the destination.
• Brands should avoid approving influencer/media trips without proper vetting; a PR agency helps evaluate which requests are worth investing in.
• Effective PR requires long-term commitment; it can take 6 to 12 months to see coverage results, and success is built cumulatively.
• PR success isn’t always easy to measure. Impact is typically shown through audience size, ad value, backlinks, and digital referral traffic.
• Tracking PR results may not be immediate, but over time, it contributes to brand positioning and visibility that drives business growth.

📌 Check out our blog post on this topic, 7 Ways to Get the Most Out of a PR Program, and keep an eye on our Notice Board for new and upcoming releases!