Tags are a very important feature of Safari Portal because they empower you to share accurate and tailored content with potential guests.
Press 'Play' on the short video above to understand how to use tags.
You can use tags to create different versions of your pages.
For example, you might have two versions of the Emakoko Lodge: one for families and one for honeymooners. The one geared towards families would include a bunch of photos with kids on safari at Emakoko, while the one geared towards honeymooners would not.
So you can see how using tags allows us to really have full control over the content that we share with guests.
Another good example of using tags is if you wanted to create different versions of Area pages depending on the season.
For example, the Safari Portal Content Library includes different versions of the Maasai Mara for migration, non-migration, and conservancies.
The content included on each page is very different. If you were selling Maasai Mara in March and had included photos of river crossings in your itinerary proposal, your guest might expect to see river crossings on their safari... and you might well have a very unhappy client on your hands.
So we can use tags to customize our content pages and communicate more effectively what guests can expect on safari - so that we have happy guests that can’t wait to come back... maybe in a different season.