Introduction to Lookbooks
What Is A Lookbook?
Whilst it is not necessary to start from a lookbook before moving to an itinerary, it is often a useful first step as lookbooks can be used to quickly share inspiration or ideas for a potential trip.
A lookbook might include some different possible destinations by pulling in a few area pages; it could include different possible accommodation options by pulling in a few property pages; you might even create a lookbook just of possible activities or tours that might be included in a final itinerary; or even a lookbook of restaurant recommendations for a particular destination.
Essentially, anything that already lives within your content library can be pulled into a lookbook and personalized or edited from there as necessary.
The real value with a lookbook is being able to share a visually impactful, detailed, professional-looking proposal within a few minutes of having that first touchpoint or inquiry. This way, you can capture potential guests within your ecosystem rather than having them off googling where to go or where to stay and potentially losing them for good.
The great news is that creating a lookbook can be done in just 2 minutes... and we're not even exaggerating.
Note: You cannot change a lookbook into an itinerary.
Quick Start Guide to Lookbooks
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